After their Master on recycling Marble powders, Francesca Pievani and Alice Zantedeschi would never have imagined producing an innovative sustainable material changing the Fashion and Textile industry. Indeed they both looked for a job experience and followed different career paths. Until they realized that their research on Marble was gaining a great attention and enthusiasm from the Press and the Fashion business sector. They decided to quit their jobs three years later and the two young women founded the Start up FILI PARI. Now let’s tell the success story of the Italian Start up FILI PARI through the direct voices in the Podcast of the Feminine Duo of Co-Founders.
October, 21st 2020 | Rome, Italy
By Delphine Souquet
#27 : How a Master Research on Recycling Marble stone can lead to the creation of a successful Italian Fashion Start up
Who are the Co-Founders of FILI PARI?
Francesca Pievani and Alice Zantedeschi are the Duo of Founders of the Italian Start up FILI PARI, working on the research and development of innovative materials for the textiles sector.
NOW MARBLE IS WEARABLE THANKS TO MARM MORE.FILI PARI
FILI PARI : Textile innovation and sustainability
Giving lightness and dynamism to marble is the mission of FILI PARI. An apparently rigid material, not very ductile and austere material is interpreted through a new usage. The company has specialized in cutting-edge technologies for the enhancement of marble powders, with the aim of designing new materials capable of combining style, innovation and technical performance.
An innovative sustainable material
MARM MORE is the innovative material patented by FILI PARI made with marble powder, which combines technical performance and aesthetic characteristics. An innovation for the Textile Industry through the upcycling of marble powders.
MARM MORE is a coating on fabric that uses the stone features to give natural colors, high abrasion resistance and a soft touch feeling.
This innovative textile is waterproof, and soft to touch. It has nothing that would suggest a relationship with marble.
But this dust can become a raw material with a wealth of natural properties. A waterproof, breathable, wind-proof microfilm, to which marble gives the basic colour, and a soft tactile effect created by the presence of calcium carbonate, a compound of this stone material.
Innovation through colours
Therefore, turning to nature makes it possible to obtain textiles with very special colours: this is the real innovation. The colours attainable include the anthracite grey of Black Ebony marble, the salmon pink of Red Verona marble, the natural beige of Yellow Mori marble, the pastel green of Green Alps marble, and the milk-colour of White marble.
The original MARM MORE products use fluorine-free materials. Although all humans and animals are exposed to and need minute amounts of fluorine, the element in any large enough dose is extremely toxic and dangerous.
An open innovation project with LIMONTA |1893 for the Textile Industry
By means of this Open Innovation project, Limonta |1893, the Italian Production Textile company, with Fili Pari, transform an industrial waste product into a new range of textiles, in compliance with a sustainable approach.
Poli Hub the Business accelerator
FILIPARI has joined the famous business accelerator of Politecnico di Milano, Poli Hub.
The start up studio typically gives a support to FILI PARI in terms of :
The objective of the Start up studio is to help the Founders concentrate on their core and differentiating skills, for FILI PARI :
- Material Processing and Production
- Design of Fashion clothes
FILI PARI combines craftsmanship and innovation to revolutionize the Fashion and Textile Business with the introduction of Italian marble recycling : from the selection of the marbles to their processing, up to the production of the material.
Circular Economy through upcycling of marble dust
The enormous quantities of excess marble create huge costs for their disposal.
Create Extra value
The philosophy of Fili Pari embraces the values of a circular economy, combining research and innovation to improve the well-being of the earth and its people throughout the entire life cycle of the product. The love for the territory translates into the desire to enhance raw materials, using the products and by-products of the Italian stone industries, transforming waste into opportunities in full compliance with the circular economy.
Eco Green Made in Italy
The innovative sustainable material is entirely made in Italy, from the selection of marbles to the production.
FILI PARI present its Woman Collection at the Rome Fashion Week
The Italian Start up is participating to the Showcase Project for the second consecutive year and has also been invited as a Speaker to the Special Talks organized by Altaroma on Sustainability in Italia, beside the President Italy of the Fashion Revolution organization.
ALTAROMA is the largest event in Italy dedicated to emerging Fashion designers, Italian or international, associated to the MADE IN ITALY. The 2 main projects of ALTAROMA are Showcase, to present the Emerging Designers latest collections to the Media and Buyers, and Who’s on Next? co-organized between ALTAROMA and VOGUE ITALIA.
The Showcase, a presentation organized after the runway, is the best moment to have a conversation with emerging designers. They show their collections Made in Italy to the Media and buyers.
What you will learn in this Podcast?
This is a Special Podcast registered Live during ALTAROMA, the Rome Fashion Week.
TIMELINE : In this podcast, you will learn from FILI PARI about their accomplishments in terms of innovation and their Design for Sustainable Fashion :
- From the university bench to the Business accelerator of Poli Hub
- Innovative sustainable material : the innovation on raw material sourcing, processing and production
- The Sustainable Fashion collection and the social community
- The Talks on Sustainability at Altaroma and the acceptance of the enthusiasm of the younger generation for the Fight
- The importance of Understanding the product, Communication and Storytelling
Now it’s time to listen the direct Voice of Francesca Pievani & Alice Zantedeschi in the Podcast. I hope you will be inspired and find it useful for your sustainable business. Let us know in comments!!
You can contact FILI PARI on their website or on their social accounts:
Instagram : @Fili_pari, Facebook, LinkedIn
The Fashion Illustrations are created by Gabriele Melodia, Designer and Fashion Illustrator from Palermo.
I am Delphine Souquet, the Founder of 2Goodmedia. If you want to discover the emerging designers of the Made in Italy, don’t forget to follow 2Goodmedia on your favorite Podcast application, iTunes or Spotify 😉 Follow me Instagram @2goodmedia to know more about all my projects and reportages with Creative entrepreneurs : Designers, Artists and Architects talking about their creative process and running a successful business.
Discover More of the Italian Sustainable Start ups of the Made in Italy presenting at Altaroma 🍀🇮🇹 : Italo Marseglia and Bav Tailor on 2Goodmedia Podcast.
Language of the podcast: ITALIAN. The interview is always in the original language of the interviewee to hear the direct voice of people that shape the Art and Fashion industry today.
For comments, questions, or speaker ideas, please e-mail me at : Delphine@2goodmedia.com