The luxury brand Florentine ERMANNO SCERVINO, one of the major Italian names of Fashion worldwide, has chosen the occasion of the 97th edition of PITTI IMMAGINE UOMO to launch the men’s collection 2020. Instead of a classic show, the presentation took place in the new Flagship store of the brand in Florence during a very festive cocktail event. A very successful event event during the Pitti Uomo calendar in the presence of the stylist and founder Ermanno Daelli and with great guests among whom the President of Pitti Immagine Raffaello Napoleone and the director of Vogue Italia Emanuele Farneti.
The flagship store of Ermanno Scervino in Florence is located in a historic palazzo in the heart of the city, at 32R Via degli Strozzi, in front of the Art museum of Palazzo Strozzi. The flagship store was inaugurated last year during Pitti Uomo, the greatest event for men’s collection and accessories which happens twice a year in Florence (Italy).
This address means a lot for Ermanno Daelli, with his name on the front of this historic palace in his hometown, a shop he admired so much as a child for the beauty of his woodwork, the fineness of its mouldings and decorations of the fifteenth century.
Sophistication and elegance, here are the codes of the Florentine luxury Maison. For this men’s collection, white and black are the dominant colors, caps and comfort looks with sporty pants and elegant blazers, for a cool and chic Gentleman.
An event awaited and very successfully orchestrated by the Florentine PR La Jamais contente by Silvia Orsi Bertolini.
Credits – Brand : Ermanno Scervinno ; PR : La jamais contente ; Media : 2Goodmedia / Photography : Sefora Delli Rocioli